Problem

• Brand Identity: The website needed to reflect the brand’s artistic and creative ethos, which wasn’t clearly conveyed in their existing online presence.

• User Experience: The site lacked intuitive navigation, making it difficult for customers to explore products and learn about the brand’s story.

• Visual Appeal: The existing design was outdated and failed to highlight the artistic elements of the brand, such as custom coffee packaging and collaborations with artists.

• Mobile Responsiveness: The website wasn’t optimized for mobile devices, leading to a poor user experience for a significant portion of potential customers.

• E-Commerce Functionality: The online store was difficult to navigate, and the checkout process was cumbersome, resulting in abandoned carts.

Role

Owner, Designer, Researcher

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Solution

• Art-Inspired Design:

  • Created a visually cohesive design that integrates artistic elements, such as custom illustrations and photography, to reflect the brand’s unique identity.

  • Used a color palette and typography inspired by coffee and art to create an immersive experience.

• Intuitive Navigation:

  • Designed a clear and streamlined menu structure, making it easy for users to explore products, learn about the brand’s story, and access the online store.

  • Added a “Featured Collections” section to highlight limited-edition coffee blends and artist collaborations.

• Mobile-First Design:

  • Developed a fully responsive website that provides a seamless experience across all devices, ensuring accessibility for mobile users.

• Enhanced E-Commerce Experience:

  • Simplified the online store layout with clear product categories, high-quality images, and detailed descriptions.

  • Streamlined the checkout process with a one-page checkout and multiple payment options to reduce cart abandonment.

• Storytelling Elements:

  • Added a dedicated “Our Story” page to showcase the brand’s journey, artistic collaborations, and commitment to quality.

  • Included customer testimonials and behind-the-scenes content to build trust and engagement.

• Interactive Features:

  • Incorporated interactive elements, such as hover effects on product images and a dynamic “Coffee Quiz” to help customers find their perfect blend.

Scope

Completed in 2 weeks